Friday, June 13, 2008

Why tornados and the media are not a good mix

Last week, the "media" (yes, I do train aspiring young journalists as part of my job in higher education, but let's not stray from the point here). OK, so "the media" goes on and on all day long about a storm to end all storms. Everything is in place for one heck of a tornado. Whatever a storm needs to be a BIG concern, well as far as the media was concerned it was all there.

And, what happened, exactly? NOTHING! I'm all for advanced warning, but not the all-day, play-by-play weather. As if sports are not already out of control in our society, we are now turning our weather casting into a sporting-like event. Yuck. We get the before the event, the event and then the wrap-up of why the before the event stuff was WRONG! WRONG! WRONG!

I have to think God gets a good laugh out of the the people on the media's weather team, especially ones who work for TV.

So then a few days go by and a serious storm pops into Kansas again. Not so much hoopla, but I guess the storm got the last word after all.

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